Service facility allocation – an optimization

In the bustling city of Rio de Janeiro, opening and operating a series of barbershops comes with a unique set of challenges, especially when operating on a tight budget for renovation and rental expenses. In this article, I am sharing…

Customer cluster analysis for distribution strategy drafting

Distribution network design requires a clear understanding of customer groups from a spatial viewpoint – with group-specific preferences and needs as well as other relevant characteristics. This is why the simple SCDA geocoding and heat mapping app was used by…