Key selection criteria for eCommerce WMS

While the origins of warehouses trace back to ancient Rome in the 2nd century BC, initially used for storing commodities like grain, olive oil, and clothing, the concept of eCommerce warehousing is a more contemporary development.

Operating within the fiercely competitive landscape of E-commerce, online businesses rely heavily on streamlined warehousing operations to facilitate their future expansion.

However, as your business reaches pivotal moments of growth, the intricacies of eCommerce warehousing become notably more intricate. Throughout various growth stages, a range of challenges might arise, including:

  1. Outgrowing your initial storage capacity.
  2. Necessitating overflow space for excess safety stock.
  3. Contemplating the acquisition of property or leasing of additional warehousing.
  4. Investing in a comprehensive fulfillment infrastructure, encompassing personnel, technology, certifications, shipping materials, machinery like forklifts and conveyors, and other requisites for your eCommerce warehouse.
  5. Incorporating new sales channels, prompting the need for multifaceted inventory management capabilities.
  6. Expanding by establishing a secondary fulfillment center, strategically aimed at minimizing transit times and shipping expenses.
  7. Scaling up international fulfillment capabilities, transforming your brand into a global force.

The journey each brand embarks on is uniquely distinct, marked by an array of factors that contribute to identifying the optimal eCommerce warehousing solution. It’s crucial to seek a solution that not only caters to your current needs but also offers longevity, eliminating the need for rapid replacement in the coming months or even years.

To ensure that your business reaps substantial benefits from eCommerce warehousing, the implementation of best practices within your supply chain optimization is imperative.

In this article, we will examine the state of eCommerce warehousing and help you determine the eCommerce warehouse that is best suited for your business.

What is eCommerce warehousing?

eCommerce warehousing involves the storage and management of tangible products sold through online platforms. This process takes place within dedicated eCommerce warehouses or fulfillment centers, where a range of essential activities occur:

  1. Implementing effective safety and security protocols for safeguarding inventory.
  2. Receiving and organizing incoming inventory within the eCommerce warehouse.
  3. Strategically arranging product storage locations (bins, shelves, or pallets) for optimal warehouse utilization.
  4. Conducting thorough warehouse and inventory audits to maintain accuracy.
  5. Recording and tracking stock levels, generating comprehensive inventory reports.
  6. Continuous monitoring of stock availability and turnover rates.
  7. Timely reordering of products to prevent stock shortages and avoid disruptions.

Operating an eCommerce business incurs various operational costs, with inventory holding and operational expenses being the foremost. In the pursuit of enhancing profitability, a prudent approach involves not simply cutting operational costs without considering potential implications.

Rather, a strategic avenue to boost profit margins revolves around the integration of a Warehouse Management System (WMS), aimed at optimizing warehouse performance. 

Well-managed warehouses translate to lower operational expenditures, thereby freeing up resources that can be channeled towards the expansion and growth of your eCommerce enterprise.

A (WMS) proves highly advantageous for eCommerce enterprises by providing access to real-time and accurate insights.

Integrating a 3pl software, like 3PLNext, that seamlessly interfaces with your online store and various sales channels serves as a safeguard against overselling. This advanced system ensures precise inventory data is transmitted to marketplaces and shopping carts. 

By having a reliable record of inventory and order specifics, you enhance your ability to make precise forecasts and optimize stock levels.

Furthermore, this valuable information is shared with customers, resulting in timely and accurate updates on their orders and shipments. This elevated level of service contributes to enhanced client satisfaction and reinforces customer loyalty.

Ultimately, the prudent utilization of operational resources and labor within warehouses leads to significant cost savings for eCommerce businesses. This, in itself, stands as one of the foremost advantages that a WMS extends to online enterprises.

It’s important to move beyond the scope of basic barcode scanning and inventory monitoring. When selecting a warehouse management system, prioritize its potential to augment the value and efficacy of your business.

Make an informed choice that doesn’t settle for less—opt for a WMS that propels your eCommerce venture towards greater success.

How do I choose a WMS System for eCommerce?

Selecting the right Warehouse Management System (WMS) for your eCommerce business is crucial for streamlining operations and enhancing customer satisfaction. 

Here are nine key factors to consider when selecting a WMS tailored to eCommerce:


When selecting a warehouse management system  for your eCommerce business, scalability is paramount. Your chosen WMS should not only handle your current operations but also accommodate anticipated growth. It should effortlessly manage a projected 20% surge in order volumes over the next three months. 

Additionally, the WMS should seamlessly integrate with your new product launches, demonstrating its ability to handle the addition of at least 500 new products without experiencing any degradation in system performance. 

As your warehousing needs expand, the WMS must support the integration of two new warehouse locations while maintaining consistent processing speed and accuracy, ensuring that your operations remain smooth and efficient even as your business evolves. 

To validate its scalability, rigorous performance benchmarks should be conducted, stress-testing the WMS’s capabilities by simulating double the current order volume during peak seasons to ensure it can handle such demands without compromising performance.

Integration capabilities:

Efficient integration with your existing systems is a cornerstone of a successful WMS. It should seamlessly connect with your eCommerce platform, whether it’s Shopify, Magento, or WooCommerce, enabling real-time data synchronization and smooth order processing. 

Furthermore, integration with your Enterprise Resource Planning (ERP) software, such as SAP or Oracle, should extend beyond basic functions to cover order management, inventory synchronization, and even financial data exchange, ensuring a holistic view of your business’s operations. 

To facilitate effective supply chain management, the WMS should also integrate seamlessly with third-party logistics providers, enabling real-time tracking of shipments and providing status updates to enhance customer communication and satisfaction.

Order processing efficiency:

Optimizing order fulfillment processes is a critical factor in selecting a WMS for your eCommerce business. The ideal WMS should offer advanced features such as batch picking, which intelligently groups orders and optimizes pick paths for a 25% increase in order fulfillment efficiency. 

Additionally, the system should excel at wave picking, dynamically grouping orders based on parameters such as order size, priority, and location, resulting in a remarkable 30% efficiency improvement. 

To further enhance efficiency and accuracy, the WMS should incorporate automated sorting, leveraging RFID technology to sort items with precision, reducing picking errors by an impressive 70% and accelerating order turnaround time by 20%. 

These features collectively contribute to expedited order processing, reduced errors, and improved customer satisfaction.

Inventory visibility:

For successful eCommerce operations, real-time inventory visibility is indispensable. The chosen WMS should offer a refresh rate of every 15 minutes for inventory tracking, ensuring that you have accurate and up-to-date information on stock levels. 

It should also feature an automated low-stock alert system that triggers notifications when a specific SKU reaches a predefined minimum level, effectively preventing stockouts and minimizing disruptions to your supply chain. 

Moreover, the WMS should regularly capture virtual inventory snapshots at the beginning and end of each business day, providing historical data that is crucial for accurate demand forecasting, strategic inventory planning, and efficient replenishment cycles.

Multi-channel support:

In today’s omnichannel retail landscape, the ability to efficiently manage orders from various sales channels is essential. The chosen WMS should seamlessly integrate with major marketplaces, such as Amazon, eBay, and Walmart, allowing centralized order management and providing accurate inventory tracking across all platforms. 

It should also cater to the diverse requirements of different order fulfillment methods, accommodating dropshipping for B2B customers and enabling direct-to-consumer shipping for online orders. 

This versatility ensures that your business can thrive across multiple sales channels while maintaining consistent and reliable order processing.

Returns management:

A robust returns management process is crucial for maintaining customer satisfaction and operational efficiency. The selected WMS should automate the returns process, generating return labels and tracking numbers upon customer request to minimize manual intervention and streamline the process. 

To expedite restocking and inventory updates, the WMS should efficiently categorize returned items into restockable and non-restockable categories based on predefined criteria. 

This ensures that restockable items are promptly reintegrated into inventory, reducing turnaround time and minimizing disruptions in your supply chain.

Reporting and analytics:

Comprehensive reporting and analytics tools are indispensable for data-driven decision-making. The ideal WMS should offer detailed reports on order processing times, spanning from order receipt to shipping confirmation, with the ability to break down the data into specific timeframes, such as hourly, daily, or weekly. 

It should calculate and present inventory turnover rates for each product category, enabling you to identify slow-moving items and optimize stock management strategies. 

Fulfillment accuracy reports, detailing the percentage of orders shipped without errors, empower you to identify bottlenecks, implement improvements, and maintain consistently high order accuracy levels.

User-friendly interface:

A user-friendly interface is a key determinant of operational efficiency and staff productivity. The selected WMS should feature an intuitive dashboard with customizable widgets, allowing your staff to monitor essential metrics, such as order status and inventory levels, at a glance. 

The interface should facilitate common tasks, such as order picking and stock adjustments, through streamlined processes that minimize the number of clicks required. This user-centric design reduces training time, enhances user adoption, and minimizes the risk of errors during day-to-day operations.

Customization and flexibility:

Acknowledging the unique requirements of your eCommerce business, the chosen WMS should offer a high degree of customization and flexibility. 

A robust workflow builder should empower you to create custom order processing workflows tailored to your specific needs, accommodating variations in order types, shipping methods, and customer segments. 

The WMS should support the creation of user roles and permissions, enabling you to define access levels based on staff responsibilities and ensuring that each team member interacts with the system according to their role. 

This level of customization ensures that the WMS adapts seamlessly to your evolving business processes and requirements.

Conclusion and related content

In conclusion, selecting the optimal WMS for your eCommerce startup entails a comprehensive evaluation of its scalability, integration capabilities, order processing efficiency, inventory visibility, multi-channel support, returns management, reporting and analytics, user-friendly interface, and customization options. 

By meticulously considering these factors and their specific details, you can confidently choose a WMS that aligns precisely with your business needs, fostering operational excellence and enabling sustained growth.

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